CHALLENGE

Create temporary brand presentation to bring The North Face’s big marketing stories through consumer engagement, while maintaining REI look and feel.  Focus on maximizing brand impact with minimal physical impact to the store.

PROCESS

Strategize the concept of brand storytelling through the REI brand lens and space requirements
Create space and design plans to brief REI team to determine adequate fixture needs and align with assortment plan
Collaborate with vendor to develop custom elements and renderings to brief REI and executive team
Develop and create custom executions to comply with installation restrictions
Develop graphics package to complete comprehensive storytelling
Incorporate digital storytelling to create a more dynamic presence
Create compelling, unique storytelling for challenging wall element
Prototype all elements to ensure quality, cost and creative execution
Oversee conception, production and execution through to completion
Continue to develop new brand storytelling elements to support the space throughout its lifespan