CHALLENGE

Create and execute store in store to compete within crowded athletic space while complying with Macy’s criteria.

PROCESS

Strategize the concept of brand storytelling through the Macy’s design lens and space requirements
Collaborate with vendor to develop CAD plans and design plans renderings to brief Macy’s and executive team
Develop new and creative execution strategies to comply with Macy’s construction restrictions
Adapt and elevate existing kit of design parts to create a more premium presentation
Create custom, dimensional, experiential brand timeline storytelling pinnacle display
Incorporate digital storytelling to create a more dynamic presence
Prototype all elements to ensure quality, cost and creative execution
Oversee conception, production and execution through to completion