FOOTWEAR WALL EVOLUTION
Challenge: Keep footwear presentation relevant, while meeting store needs, and communicating changing brand strategies
Process: Work closely with stores, brand teams, product teams and creative services to align needs and ensure that the presentation and product stories are compelling
2006 
2013 
2018
FOOTWEAR PRODUCT STORY PACKAGES
Challenge: Collaborate with brand marketing, creative services and vendors to create flexible footwear presentations that can speak to multiple product stories from season to season
Solution: Design and product wall, floor and table presentations that can be skinned to tell different product stories as strategies change
ORIGINAL DISPLAY 
SKINNED FOR XTRAFOAM 
ULTRA 
XTRAFOAM TABLE 
ULTRA TABLE
AMY CALLAWAY 