CHALLENGE

Remodel aging stores to reflect current design and brand strategies under budget constraints. Incorporate impactful storytelling elements into minimal design template. Create moments to connect with customers.

PROCESS

Collaborate with Alterra team to identify and blend brand design priorities
Create space plans and design plans to brief Alterra team and internal team to determine adequate fixture needs and align with assortment plan and brand strategies
Find creative solutions to architectural constraints, using columns, beams, duct covers and support walls to feature accent colors, architectural materials and create interest
Oversee conception, production and execution through to completion, partnering with architects, vendors and contractors