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AMY CALLAWAY

A creative problem solver with good taste and a soft spot for logistical nightmares

Author: amycal72

HOME INTERIOR DESIGN PROJECTS

Posted on April 7, 2020April 8, 2020 by amycal72

LIVING ROOM APPROACH Create a more modern aesthetic that allows our combination of vintage pieces, family hand-me-downs, and sentimental items… Read more HOME INTERIOR DESIGN PROJECTS

ALTERRA STRATTON | stratton, vt

Posted on December 3, 2018January 29, 2020 by amycal72

CHALLENGE Remodel aging stores to reflect current design and brand strategies under budget constraints. Incorporate impactful storytelling elements into minimal design… Read more ALTERRA STRATTON | stratton, vt

VAIL RESORTS REMODEL | aspen, co

Posted on October 12, 2018November 15, 2019 by amycal72

CHALLENGE Remodel aging stores to reflect current design and brand strategies under budget constraints. Incorporate impactful storytelling elements into minimal… Read more VAIL RESORTS REMODEL | aspen, co

VAIL RESORTS REMODELS | vail, co

Posted on October 6, 2018November 15, 2019 by amycal72

CHALLENGE Remodel aging stores to reflect current design and brand strategies under budget constraints. Incorporate impactful storytelling elements into minimal design… Read more VAIL RESORTS REMODELS | vail, co

ALTERRA STEAMBOAT | steamboat springs, co

Posted on September 7, 2018November 15, 2019 by amycal72

CHALLENGE Open first new franchise store with Alterra Mountain Company in key retail location. Transform a restaurant in a historical… Read more ALTERRA STEAMBOAT | steamboat springs, co

WINDOWS

Posted on May 15, 2018November 15, 2019 by amycal72

Created a tiered window strategy to tell compelling product stories across various markets and physical constraints. Customized level of presentation… Read more WINDOWS

FOOTWEAR

Posted on February 15, 2018November 15, 2019 by amycal72

FOOTWEAR WALL EVOLUTION Challenge: Keep footwear presentation relevant, while meeting store needs, and communicating changing brand strategies Process: Work closely… Read more FOOTWEAR

VAIL RESORTS STORE OPENING | park city, ut

Posted on March 2, 2016November 15, 2019 by amycal72

CHALLENGE Transform a restaurant in a historical building into a brand right retail space while preserving architectural features. Develop a feature… Read more VAIL RESORTS STORE OPENING | park city, ut

MACY’S HERALD SQUARE – WOMEN’S | nyc

Posted on November 3, 2014November 16, 2019 by amycal72

CHALLENGE Create and execute store in store to compete within crowded athletic space while complying with Macy’s criteria. PROCESS Strategize… Read more MACY’S HERALD SQUARE – WOMEN’S | nyc

MACY’S HERALD SQUARE – MEN’S | nyc

Posted on June 14, 2014November 16, 2019 by amycal72

CHALLENGE Create and execute store in store to compete with crowded athletic space, while adhering to Macy’s criteria PROCESS Strategize… Read more MACY’S HERALD SQUARE – MEN’S | nyc

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AMY CALLAWAY

Brand storytelling through an inclusive lens.

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