CULTURE | EQUALITY | BELONGING

I lead with inclusion and empowerment. This informs my priorities in both my personal and professional work.

I made a pivot to focus my career on inclusion. To make empathy and understanding the top priority, and build strategies for embedding inclusion into how people do their work. It was absolutely worth it. I loved the work I did and am proud of the impact it made, and is still making. It helped me grow both professionally and personally, and as an ally.

It also cemented my professional priorities and how I can help:

  • Working for a brand grounded in values and doing purpose-driven, customer-facing work
  • The opportunity to lead through collaboration, partnership, and influencing
  • Driving customer engagement through creating inclusive experiences and brand storytelling

How I’ve engaged professionally and in my free time exemplifies this:

Customer Belonging

FOCUS

Embedding inclusion into the product pipeline, from product design and merchandising to customer experience through marketing, digital and store experiences.

APPROACH

Influencing key stakeholders, driving intentional cross-functional collaboration focused on developing more inclusive products, content, and experiences, driving company culture and bottom-line impact.

Building inclusion strategies, collaborating as a thought partner with executive, strategy, ERG, and consumer insights teams to establish vision for product inclusivity, and customer and employee initiatives that inform brand strategies, and track effectiveness.

Leading a cross-brand and function council to drive Equality + Belonging strategic priorities across brands and functions focused on embedding inclusion through tops-down prioritization and accountability.

Partnering with HR to develop onboarding and training strategies that promote transparency and align with Equality + Belonging commitments and long-term organizational strategy.

EMPLOYEE RESOURCE GROUP LEADER | WOMEN’S EMPOWERMENT NETWORK

FOCUS

Founded, developed, and led Employee Resource Group to promote the leadership and empowerment of women in the VF Corp community through networking, mentorship, professional development, and community partnership. Helped launch the BIPOC ERG and partnered closely with them on all I&D projects. 

APPROACH

Partnered with executive leadership team on generating awareness, using data analysis and concrete opportunities to develop strategies around diversity needs and alignment with business goals.

Recruited outside speakers, produced events, and developed and executed intensive, custom 5-month workshop focused on professional and personal development.

Served as resource to organization to positively influence environment, assisting VF Alameda, The North Face and JanSport in achieving inclusion and diversity plans.

Manage external partnerships, like Camber Outdoors, to bring inclusion and diversity to the community and engage in meaningful conversation and strategies beyond the organization.

Developed, recruited, and led all committees and officers executing against goals, managing a team of 15.

BERKELEY PUBLIC SCHOOLS FUND RACIAL JUSTICE COMMITTEE

FOCUS

Lead non-profit team in addressing districtwide needs, developing programs, and directing resources to art programs in the Berkeley Public Schools, with a focus on improving equity and access.

APPROACH

Manage evaluation and retooling of Racial Justice curriculum, developing learning and training tools for teachers, parents and students with a focus on advocacy and allyship.

BERKELEY HIGH SCHOOL DEVELOPMENT GROUP

FOCUS

To support and strengthen the educational experience of all students Berkeley High School, Berkeley Technology Academy, and Berkeley Independent Study 9-12.

APPROACH

Member of board of directors that oversees fundraising, outreach, and communication to fund grants to support teachers and students, including professional development, equipment, and educational enrichment opportunities.