I am an experienced designer, merchandiser, and brand storyteller with more than a decade of Retail experience focused on in-store presentations and customer experience. I am passionate about design and bring that to all of my work. In working collaboratively with cross-functional teams I bring strong brand strategy skills to all of my projects.
I’ve spent a career telling brand stories through store experiences. Driving customer engagement through customer-centric, inclusive experiences and storytelling. Leading strategies through cross-functional collaboration, partnership, and influencing. Creatively solving problems through connection and insights.
At the center of every project and strategy is a focus on diversity, equity, and inclusion. Gaining insights that include different points of view to get an understanding of different customer needs and ensuring that customers feel seen and heard.
Specialties
Brand Storytelling In-store Design
Creative Space Utilization
Fixture Development + Design
Signage Development + Execution
Client Partnerships
Cross-functional Communication, Collaboration + Influencing Strategic Planning + Programs Diversity, Equity + Inclusion Strategy
Skills
Illustrator
InDesign
Photoshop
AutoCAD
SketchUp
PowerPoint
Excel Keynote
Available
Available to discuss new permanent or contract opportunities in the Bay Area or virtual (remote).
See my contact information below and get in touch.
I’m a creative problem solver with good taste and a soft spot for logistical nightmares
I am a designer and a creator. I love creating beautiful spaces that that connect with people, and getting my hands dirty while doing it.
I am committed to collaborating and building community through connection and inclusion and I thrive on solving problems through creative and inventive solutions.
I always try to find a greater sense of purpose in what I do, in an effort to make the world just a little bit better.
RETAIL PARTNERS
ALTERRA MOUNTAIN COMPANY
VAIL RESORTS
MACY’S
DILLARD’S
REI
DICK’S SPORTING GOODS
AMY CALLAWAY 