FOOTWEAR WALL EVOLUTION

Challenge: Keep footwear presentation relevant, while meeting store needs, and communicating changing brand strategies

Process: Work closely with stores, brand teams, product teams and creative services to align needs and ensure that the presentation and product stories are compelling

FOOTWEAR PRODUCT STORY PACKAGES

Challenge: Collaborate with brand marketing, creative services and vendors to create flexible footwear presentations that can speak to multiple product stories from season to season

Solution: Design and product wall, floor and table presentations that can be skinned to tell different product stories as strategies change