CHALLENGE

Create and execute store in store to compete with crowded athletic space, while adhering to Macy’s criteria

PROCESS

Strategize brand storytelling priorities through the Macy’s design lens and space requirements
Collaborate with vendor to develop CAD and design plans renderings to brief Macy’s and executive team
Develop new and creative execution strategies to comply with Macy’s construction restrictions
Adapt and elevate existing kit of design parts to create a more premium presentation, including custom, pinnacle storytelling displays and new materials
Incorporate digital storytelling to create a more dynamic presence
Prototype all elements to ensure quality, cost and creative execution
Oversee conception, production and execution through to completion