CHALLENGE

Transform a restaurant in a historical building into a brand right retail space while preserving architectural features. Develop a feature to encourage customers to experience hard to find upstairs space. Address local resistance to big brand presence on Main St.

PROCESS

Collaborate with local architects to develop design plans that maintain key architectural features, tying varied architectural styles together while creating the right space for The North Face merchandising and storytelling needs
Incorporate digital storytelling to create a more dynamic presence- Incorporate early prototype concepts from new store design into existing template
Develop localization concept featuring local athlete storytelling tying the brand to the area in a strong, emotional way
Oversee conception, production and execution through to completion